” Click it. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. That means that 15 DR 20 sites equate to 1,500 referring domains in total. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. 3. This is the number of websites that link to a page or. Moz gathers this information from its constantly updated Link Explorer index. We picked some of the biggest brands on the Internet and ran them through this. Moz Domain Analysis Tool Moz offers a free Domain Analysis Tool that allows you to check the domain authority of any website. 101 Referring domains, which can also be called linking domains, are external websites from which your web page gets one or more backlinks. localhost (local servers), and. Website Authority Checker, Check the Domain Authority (DA), Page Authority. See with ease which sections of a website drive the most organic traffic, referring domains, and paid traffic—without having to run a crawl. ) No. This value, which can range from 0 to 100, indicates how valuable your website domain is. 1. 0. 4. The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100. If it had 5,000 or 10,000 links coming from 1 single domain and that website went down, that would be a huge loss of referring pages in a short amount of time. In August the number of backlinks to moz. How to Use Moz Link Explorer for Backlink Analysis. To find domain authority, download Moz’s chrome extension (easiest), or use their free domain authority checker tool to input URLs manually. However, when you navigate to a subpage, the browser appears to remain at the same website, but. Domain Authority is purely based on theory and is, more than anything, a vanity metric. An identification key assigned to a user after subscribing to SEMrush. See which Moz SEO solution best meets your business needs. I find addon domains really confusing. While you can use it to illustrate general improvement in linkbuilding efforts over time, having a higher domain authority score. For referring domains, Moz found the most in 48% of cases, while Semrush came in second with 37. They often work together to boost your online visibility. Both Ahrefs and Moz allow you to see how your link profile is standing up against the competition. In a nutshell, it's the number of other sites that link to your page/site. The free version provides limited data, but is still very handy if you. To remove duplicates:1 Moz Alternative #1: SEMRush. #New disavows 2021-02-01. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Sites with more backlinks and unique referring domains are more likely to have higher DA scores. See your Google Search Console data directly in Ahrefs. Page Authority: This is different from domain authority as it is the strength or authority of a single web. Backlink Analysis Tools: Tools such as Open Site Explorer (Moz) or CognitiveSEO provide detailed information on referring domains, aiding in backlink. 2 months earlier. To redirect an entire domain to a new site:Moz Pro. So, if the ratio is less than 1 — the Semrush database has less information for the test domain. Moz gathers this information from its constantly updated Link Explorer index. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Here’s an easy way to find them: Go to Site Explorer. Try it for. All in all, those are the most essential steps you should follow when performing a backlink audit. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 6. The share of unique referring domains is a parameter showing the percentage of donors in similar. Graph A) From February 26 – April 30th (64 days) Graph B) From May 29 – July 31st (64 days) – note that the Moz launch & domain redirect itself was May 29th. This is a great tool to get you started. A Domain Authority. Find out why by digging into the makeup of their linking domains and compare how metrics have fluctuated over time. Moz is an all-inclusive and well-known name in the SEO industry. Moz uses Domain Authority, SEMrush has its Domain Score, and so on. The Quality of the Referring Domains Pointing to Your Law Firm Matters, Too. of Referring Domains; And the referring IPs and Subnets; It then breaks down the backlinks based on the “type” (. we ran a comparison study. The linking domain option on Moz bar showing a different number. In today’s competitive market, better SEO is crucial to make your brand highly visible and generate the peak revenue from your website. Taking an average, how much does 'number of referring domains" boost website authority? I am not speaking about low quality domains, just number of domains including which are irrelevant to the topic or industry. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. Domain factors are all ranking factors that connect with your domain (the basic example. Check out every site's top backlinks. Build a comprehensive profile of who is backlinking to your site and your competitor sites with our FREE Backlink checker tool. Enter the Twitter profile URL of your competitor’s CEO, CMO, or whoever the most prolific marketer is within the company. And even competitive positioning maps for both paid and organic competitors. Semrush. Check The Domain Authority – Find out what’s the authority and trustworthiness of any website thanks to the most popular SEO metrics by Moz, Majestic and popularity charts – Domain Authority, Page Authority, Citation Flow, Trust Flow, Alexa Rank, Referring IPs and Facebook shares. The higher the value, the easier your site can dominate the first few pages of Google. 1) Moz. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. Best Free Moz Alternative: Ubersuggest. com. The number of websites linking to you; The DR score of linking domains; The number of sites each referring domain links to; 1. I tested both programmes and noticed that MOZ retrieves backlinks much later than Ahrefs. ” It is used to predict a website’s ranking potential for the SERPs. Here’s how to use both: You can see the number of referring domains from the MozBar if you have a pro account:A referring domain report is useful for analyzing the quality and quantity of backlinks to a website, and it can be used to identify patterns and trends in a website’s link profile. You can still see the domain and URL ratings. However, Ahrefs stands out with plenty of unique features. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. We refer to them constantly. io & more to check your website’s backlinks and. Check the authority and trustworthiness of any website with the well-known SEO metrics by Moz and Majestic. This tool provides a domain authority. While SEMRush’s index has grown in size, it still remains well behind the “big 3” (Moz, Majestic and Ahrefs). It takes the hard work out of buying expired domains with intelligent features that make sure you don’t buy a dud! View More Details. Moz. By understanding which websites are linking to your competitors, you can gain a better understanding of the competition and develop a more effective link-building. This has a huge influence on Page Authority. Below is an example. biz, . The most popular metrics are Moz Domain Authority, Moz DA Trend, Page Authority, Majestic Trust Flow and Topical Category, Estibot domain value and SEMrush traffic data. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. Looking for SEO or Digital Marketing help? Here's a list of recommended companies that we know and love (and their average costs). - When you have opened the link that contains the domain check tool, you will find a field in the box that says "Enter URL" Enter the URL of the website that you want to learn about. Backlinks / referring domains = 6. Paste the Majestic data into the maj_client tab. 09/04/2017 – Changed API from Moz to Ahrefs. New Feature: Moz Pro Surface actionable competitive intel. 0. This data allows us to understand how Google rankings work and calculate metrics like Page Authority and Domain Authority. Avoid hyphens if possible. Case Studies Explore how Moz drives ROI with a proven track record of success. . For a more in depth domain analysis, try Moz Pro to track. Ends June 16th Get up to 30% off Moz Pro! Save Now! Free SEO Tools. Check your Campaign Settings to see the sites you're tracking. Step 8. Moz Pro. Once you hit enter or click Analyze, you'll be taken to the Overview page. There’s no official metric by Google but you can use substitutes by various SEO tools – for example the DA and PA metrics by Moz. 5. Number of outbound links. Key Features & Benefits. Let’s say the link was from a site whose DA is 80. For example, . Expiring Domains - These are domains that will be expiring within the next 10 days 2. I used both tools and what I see is MOZ fetches the backlinks very late as compare to Ahrefs. Our backlinks are 4. But not always. joomla-training. Hello Moz! Moz News. Here you'll see the Domain Authority, Linking Domains, Inbound Links, and Rankings Keywords. I’d also have loved to see my competitor’s referring domains included in the competitor research report itself. Referring subnets; Referring domains; Backlink history; This information provides you with insight on who’s linking to your page and how you can earn more backlinks for your business. A bit of background before digging into the topic: I feel have a solid understating of how SEO works and I am good at everything related. The Moz blog has seen a cumulative increase of 7,230 referring domains over the past two years, whereas Ahrefs’ blog has grown by just 1,811. The reason Moz’s tool is so popular is that they are the ones who came up with domain authority in the first place. An easy way to start broken link building is to look for broken pages on competitors’ websites. Step 3: Open Up The 'Backlinks' Tab To Dive Deep Into The Links. By default we show the following metrics - Age, Moz Domain Authority, Moz Page Authority, Moz Trust, Majestic. You can find more info here: Number of linking root domains (# of linking root domains) includes only the number of unique root domains linking. Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. An external link is a link that points at an external domain. Compare SEO ProductsWhen I run a report on OSE checking for linking root domains, the number is always different from the number of root domain links that the SEOMoz bar shows in Chrome. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. So I will use it too. Number of backlinks. Of course, you can feel free to use any search engine optimization and backlink audit tool you like such as Moz Link Explorer, Majestic, Semrush,. Is their Domain Authority higher than yours? Find out why by. SERP tracking and analytics for enterprise SEO experts. 63 times higher than our referring domains, or we can say that they outnumber them 5:1 if we round the number up, as we did earlier. The tool provides the total number of backlinks, the total number of unique referring domains, and a list of. Trust Flow & Citation Flow) - Total Referring Domains (Moz & Majestic) - Open Page Rank (Domain Rating). Buy Domains Your PBN Deserves. Moz Pro is a referring domain checker tool that has both free and paid versions to use. g. (Look at number 2 on the screenshot below). You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. A referring domain is a site where you add backlinks and is also called a ref domain. Insert Column next to Referring Domain column and name it Count; In the Count Column, add the formula =COUNTIF(B:B,[@[Referring Domain]]) Copy the numbers in the Count column and paste in the same place as values. Moz was the first & remains the most trusted SEO company. Philip-DiPatrizio Mar 20, 2014, 4:47 PM. For example, in the Inbound Links section, first check the box to the left. Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). The rankings rise, in the case where a page is ranking position four, a new. Saanich website hosting, web hosting pay pal. To use the example above, even if a site links to you 10,000 different times, this would only count as 1 referring domain. Review the Domain Authority, Page Authority, Linking Domains, and Inbound Links. Page Authority is based on data from our web index and takes. Find competitors, new prospects, and backlink profile comparisons. name, etc. You can use a variety of different tools, like Moz or Semrush. 1,500. Moz Pro. Archived Domains - These are all currently available domains that expired more than 10 days ago. We use over 10 APIs including Ahrefs, Majestic, Moz, all integrated into our custom domain evaluating software, with the final call of an SEO professional. All these have high numbers of referring domains, probably domains from local businesses that have helped place these. Discover your organic competitors in search. Archived Domains - These are all currently available domains that expired more than 10 days ago. Backlinks from referring domains are the only thing in common. Also, though every link you build can help your SEO, links from new referring domains are typically more potent than links from domains that already linked. This tool allows you to check DA and spam metrics for up to 10 URLs at a time. Results in the SERP Analysis also include Page Scores via Moz Pro’s ‘On Page Grader’ tool This score, based on a scale of 1 to 100, indicates how well-optimized the content is for the target keyword. Now that you have all your data in the competitor backlink analysis template, click Ardent Growth then Process Ahrefs data. Moz’s domain authority checker tool is probably the most popular one in this list right next to Ahrefs domain authority checker. If the . Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine result pages (SERPs). Check out some of the domains with decent metrics expiring shortly. The age of your domain impacts how well you rank in the SERPs is an SEO myth. Filter. Q6. When we are logged into our GA account and go the referring domains section, we find Google. 7% and equals 42. There is nothing like the MozRank and Domain Authority metrics on the market. Some people use Moz’s DA crawler or SEMRush, but it isn’t as comprehensive as Ahref’s DR scale. The rankings rise, in the case where a page is ranking position four, a new. It’s basically a breakdown of a website’s backlink. Prioritize high-quality referring domains to build a solid link profile. To check the top page authority URLs on your domain, you can go back to the Moz tool and type in your URL. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. 021 Posts with over 10,000 total shares (69,114) 35,080 18,098 7. Ben Taylor. Don't… Scores range from 1-100, with higher scores indicating a higher chance of a good ranking. Ahrefs. They are Ahrefs counterparts to MOZ’s Page Authority and Domain Authority. Moz Link Explorer; Majestic Backlink Checker. Moz Data Power your SEO strategy & AI models with custom data solutions. Stefoglo recently wrote a piece on how to do a backlink audit in 30 minutes, but if you plan on manually inspecting your referring domains. The most popular for Python is called requests. cognitiveSEO's Site Explorer is the quickest way to inspect a site's backlinks profile. It should be named “robots. Moz’s Link Explorer tool makes it easy to track your backlinks, identify and remove bad links, and work to improve the health of your backlink profile as a whole. From your Moz Pro Campaign head to the Links section from the left navigation. If the referring domains are especially trustworthy, they can transfer more "link juice," or credibility, to the linked-to website. Steps. See your Google Search Console data directly in Ahrefs. 25 billion+ keyword index. com has dropped by -4. It evaluates how likely your website is to rank in the Search Engine Results Pages (SERPs). Moz Data Power your SEO strategy & AI models with custom data solutions. Campaign Name; URL; IP Country; Google Indexed Pages; Majestic Pages; Majestic Backlinks; Majestic Referring Domains; Majestic Class C subnetsReferring domains are domains that contain backlinks to your website (where the backlinks are coming from). The greater the number of high-quality referring domains that link to your site, the more likely it is that. Once you’ve selected the links you’d like to add and click Add to. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. g. The data table shows expired domains and expiring domains from three different expired domain lists. The results that our tool provides highlight the authority of a specific website. In general, Moz’s link index isn’t quite as good as Semrush. (i. Site explorer, Referring domains, Trust flow, Rank tracker, Custom reports, and more: Semrush. 1) Select up to 10 relevant sites for your niche — competitors, industry-related blogs, or tools. The Backlink Checker is a free SEO tool offered by Linkody to get a quick overview of a website's backlink profile. As you can see from the table above, Semrush surfaced more referring domains than Moz: it ‘won’ six out of the 10 contests, and drew one of them. We created two different properties with IDs UA-XXX-1 for main domain UA-XXX-2 for subdomain. To shock all of you YES facebook links count as a backlink. Check out some of the domains with decent metrics expiring shortly. Analyzing your competitors’ referring domains can provide valuable insights into their link-building strategies and help you identify opportunities to improve your own SEO efforts. While Netlify and Digital Ocean had 4% of their URL distribution come from sites with a domain authority of 50 or. Introducing Brand Authority Learn more Free SEO Tools. This table only shows a portion of the metrics. Getting backlinks from more unique websites (referring domains) is the only way to improve your website’s Domain Rating (authority) score. For example, when you navigate to the home page, the URL is " [CompanyName]. For all other types of businesses, there is a 20% discount on the annual subscription. Dofollow or nofollowDomain Authority 2. Raise your local SEO visibility with complete local SEO management. Our web crawler, Dotbot, is built on a machine learning-based model. But the evidence here does suggest that Semrush’s bigger. It's probably a small portion of domains who make majority of your backlinks. So if a site has a high DA this is a better metric for comparison. Not all websites are equal. Domain Rating (DR): URL Rating applied across an entire site (this is basically the equivalent of Moz Domain Authority). The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. Get a full backlink profile audit. The key is available on the Profile page. The Domain Rating of the referring domains; The more websites the. Visits for all domains ever owned. It was called SEOmoz, and started as a blog and an online community where some of the world's first SEO experts. The Quality of the Referring Domains Pointing to Your Law Firm Matters, Too. 1. In other words, the authority of the linking site or page can significantly impact your position in SERPs. Moz Pro Your all-in-one suite of SEO essentials. The main high priority ones are 4xx errors, due to the fact that I changed some URL redirect rules a month back and am slowly getting round to changing internal backlinks in. The most popular metrics are Moz Domain Authority, Moz DA Trend, Page Authority, Majestic Trust Flow and Topical Category, Estibot domain value and SEMrush traffic data. It is designed to provide a score between 0-100, which predicts a website’s ranking potential in search engines. Compare SEO Products. This includes information about the number of backlinks, referring domains, spam score, and anchor text distribution. " Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). Referral traffic includes traffic coming to a site through affiliates, links, content partners, and traffic from direct media buying or news coverage. com has a Domain Rating of 91. Step 1: Create the File. Moz Links API Power your SEO with our index of over 44 trillion links. Referring domain data for backlinko. txt file is to create the file itself. DomCop. These minor issues aside, SE Ranking is better suited for competitor research than Moz. With Link Explorer's vast link index you can uncover valuable prospects, create a solid strategy, and track your progress. Many domains, (websites), can be hosted on one. jpg or similar) Once that's done, on the left you'll see all the referring URLs. Site explorer, Referring domains, Trust flow, Rank tracker, Custom reports, and more: Semrush. Referring pages vs Referring Domains. You can quickly analyze a website by checking its Domain Authority (DA), Domain Rating (DR) scores, or Authority Rating (AR) scores on sites like Moz, Ahrefs, and SEMrush, respectively. Enter the Twitter profile URL of your competitor’s CEO, CMO, or whoever the most prolific marketer is within the company. A product of the software engineering company Moz, domain authority provides an estimate of how well a website will perform in search engines. Popular backlink audit tools include Moz, Majestic SEO, and Ahrefs, so feel free to use one of these if you already have a subscription. Case Studies Explore how Moz drives ROI with a proven track record of success. 5. It is a metric that shows. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. com ist registered already. This is because Moz has accumulated tons of fantastic resources on their blog over the years, whereas we’ve only been publishing industry-leading content (we hope!) for a few years. Inbound links. The MOZ Link Explorer. If DA 90 websites dominate page one, you’re unlikely to outrank them if you’re a DA 15. Confused About Addon Domains and SEO. Multiple domains are huge comparing to multiple links. From. Power your SEO with our index of over 44 trillion links. It is used to predict how well a website might rank in search engine results class 2 felony arizona. jpg or similar) Once that's done, on the left you'll see all the referring URLs. Sort through each domain’s URL profile. Browse MOZ's product catalog and select the items you want to include in the gift box. New Releases Get the scoop on the latest and greatest from Moz. The Moz domain authority (DA) checker tool is widely used by website owners and digital marketers. STAT SERP tracking and analytics for enterprise SEO experts. To do this you just need to click the checkmark in the actions column. New improvements include factoring in organic traffic and common spam signals, a visualizer, and a Network Graph report that identifies PBNs and signs of natural/unnatural link profiles. Referring Domains: The number of domains linking to a particular page. PinckneyHugoGroup Apr 18, 2012, 6:04 AM. Getting backlinks from more unique websites (referring domains) is the only way to improve your website’s Domain Rating (authority) score. According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link. Junky referring domains can be dangerous for your SEO efforts ⚠️. Backlink anchor text — Analyze anchor texts to see. DR 40–60: 4,212 referring domains. Domain Authority is a widely accepted score for SEO experts and link builders in measuring a website’s performance. Backlinks can be sorted by several filters, including Moz’s Page. Similarly, a low score denotes a. Features list of Moz Link Explorer:. Becoming linkable includes building. Still domains are heavily different from links. But to keep it as simple as possible, it’s all about your backlink profile. As with Ahrefs, the quick overview states the key metrics for your domain such as how many sites are currently linking to you, and Moz’s own Domain Authority (DA) metric. The difference (delta) between the number of referring domains on the start date and the end date of the data range. org, . Secondary goal: Earn secondary links from other websites (e. Along with the number of referring domains, you should also look at those domains close-up. This post will explore the definition of referring domains, their calculation, and their effect on SEO. Moz. From my understanding DA is a indication of the quality of the link profile. 63K. " Given this definition, I'm not sure what an external backlink is? A referring domain (or linking domain) is an external website that is “referring” to your site with backlinks. See which Moz SEO solution best meets your business needs. While not a ranking factor, domain authority can size up the competition immediately. With Link Explorer's vast link index you can uncover valuable prospects, create a solid strategy, and track your progress. Moz is the only data source that gives us real insights into link equity. It won’t take you much time, you can easily find great domains within minutes using DomCop. In the beginning, Moz was just a simple SEO blogging agency, and was called “SEO Moz”. Ahrefs DR: Ahrefs Domain Rating is calculated based on the backlink profile of a domain, including the number of referring domains, the quality of those domains, and the strength of the backlinks. The more websites the referring domain links to, the less authority it passes onward to these sites. Your all-in-one suite of SEO essentials. Ubersuggest is a free, easy-to-use SEO toolset with access to over 6 billion keywords and 1 billion pieces of content. 63 times higher than our referring domains, or we can say that they outnumber them 5:1 if we round the number. So, referring domains vs. Features Comparison. The more high-quality links you obtain for your website, the higher your DA and DR are likely to rise. If you want to check even more domains, Rankz’s SEO Rank Tracker lets you check hundreds at once. Moving your mouse over these metrics will open a large popup that shows additional metrics from. Moz Local Raise your local SEO visibility with complete local SEO management. ”. Moz. The official term and algorithmic score were invented by the good folks at Moz. More than 1 website can be hosted from the same IP. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. A disavowed domain (meaning every link from this domain is gone), e. DA is a good indicator of a. as incorrect directory names can affect the share of traffic they receive from referring domains. New Releases. We analyzed 39 domains, providing users with two screenshots that reflected stats within each tool based on referring domains and inbound links. Better to. Growth of referring domains and links to the page since its launch in April. Moz Link Explorer has a HUGE live backlink index that consists of over 40. Moz DA considers various factors beyond backlinks, including social signals and website structure, to calculate domain authority. Ok, I've been doing competitive analysis and trying to note down the total linking root domains to each site. For your own. So whereas social traffic sends approximately 5% to 6% of all the web's referral traffic, search engines send about 28% or 29% of all the web's referring traffic. This referring domains checker doesn’t charge a penny from you. The first step in creating a robots. Great performance in search results can be achieved through high-quality content, website speed optimization, and a strong backlink profile. Low scores indicate that your page may not show up high in the SERPs. Moz Links API Power your SEO with our index of over 44 trillion links. The report also reflects data on referring IP addresses, indexed pages, competitors, anchors, and referring domains. But to keep it as simple as possible, it’s all about your backlink profile. Moz may limit use of any Sites or Services at its discretion, including the frequency with which you may access any Sites or Services or your ability to post User-Generated Content. For example, if the delta for this number is +1. Campaign Domain Metrics Export includes the following data for the primary campaign URL and has an option to obtain the same data for the competitor URLs (Campaign Settings > Websites):. The total number of referring IP’s; And guess what: you get ALL of these for FREE. Some are of a higher quality than others. For example on one domain Moz showed 637 referring domains, but Ahrefs shows just 1 referring domain only. 2 SE Ranking (Most Affordable) Grab 14 Days Free Trial. As you can see from the table above, Semrush surfaced more referring domains than Moz: it ‘won’ six out of the 10 contests, and drew one of them. gov/ dofollow/nofollow) etc. Keyword Explorer Find traffic-driving keywords with our 1. DA – Domain Authority is a metric from the Moz SEO tool that gives a score to the websites on a scale of 0-100. Introducing Brand Authority Learn more Free SEO Tools. The first way to increase Domain Authority for SEO is to get more quality links. Moz Domain Authority shows the value of an overall website based on. The difference between referring domains and backlinks. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. The quality of backlinks matters more than the quantity. Now let’s compare the pricing plans offered by both these tools. Another Moz study, makes the strong case that the nature and the quality of links matter too. 3.